Chain · United Kingdom · data through September 2026

V Vans logo Vans

Iceflower tracks 25 Vans stores across 10 of the UK's 12 regions and nations. It ranks #9 of 165 tracked UK shoe stores & footwear brands by card spend. Its share of tracked category spend moved -19.3% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
25
Regions
10
Category
Shoe Stores & Footwear Brands
Category rank
#9

Growth

Vans against its category

The biggest tracked UK shoe stores & footwear brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vans's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 D Deichmann logo Deichmann +9.9%
2 S Schuh logo Schuh -6.3%
3 S Shoe Zone logo Shoe Zone +0.7%
4 O OFFICE Shoes logo OFFICE Shoes -2.1%
5 T Timberland logo Timberland -4.4%
6 D Dune London logo Dune London -5.0%
7 P Pavers Shoes logo Pavers Shoes -3.6%
8 D Dr. Martens logo Dr. Martens -12.1%
9 V Vans logo Vans -19.3%
10 C Crocs logo Crocs -

Share of tracked category spend, indexed

100 71.3 2024 Q4 2026 Q3

Store footprint

Store map

25 tracked Vans locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

  • London 6
  • Scotland 3
  • South East 3
  • Yorkshire and The Humber 3
  • East of England 2
  • North West 2
  • South West 2
  • Wales 2
  • Northern Ireland 1
  • West Midlands 1

Customer overlap

Who shops at Vans

Tracked chains Vans customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

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