Trends · data through September 2026

Bakeries, Donuts & Desserts in Brighton

Iceflower tracks 46 stores from 26 bakeries, donuts & desserts in Brighton. Greggs grew fastest over the last year, ahead of Real Patisserie and GAIL's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
26
Tracked stores
46
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Greggs and Real Patisserie sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Greggs logo Greggs - -12.3%
2 R Real Patisserie - -22.2%
3 G GAIL's logo GAIL's - -31.5%
  • Greggs
  • The Flour Pot Bakery
  • GAIL's
  • Open Bakery
  • Real Patisserie
  • Baked
  • Bella Napoli
  • Other tracked chains

Store footprint

Store map

46 tracked store locations in Brighton. The 7 largest tracked chains are highlighted.

  • Greggs (6)
  • The Flour Pot Bakery (9)
  • GAIL's (3)
  • Open Bakery (2)
  • Real Patisserie (3)
  • Baked (1)
  • Bella Napoli (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →