Trends · data through September 2026

Burger Chains in Santa Maria-Santa Barbara, CA

Iceflower tracks 55 stores from 17 burger chains in Santa Maria-Santa Barbara, CA. The Habit Burger Grill grew fastest over the last year, ahead of Jack in the Box and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
55
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Habit Burger Grill and Jack in the Box sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Habit Burger Grill logo The Habit Burger Grill - +2.3%
2 J Jack in the Box logo Jack in the Box - +0.4%
3 B Burger King logo Burger King - -0.6%
4 M McDonald's logo McDonald's - -1.4%
5 C Carl's Jr. logo Carl's Jr. - -7.0%
6 W Wendy's logo Wendy's - -14.4%
  • McDonald's
  • Jack in the Box
  • In-N-Out Burger
  • Wendy's
  • The Habit Burger Grill
  • Carl's Jr.
  • Burger King
  • Other tracked chains

Store footprint

Store map

55 tracked store locations in Santa Maria-Santa Barbara, CA. The 7 largest tracked chains are highlighted.

  • McDonald's (13)
  • Jack in the Box (10)
  • In-N-Out Burger (2)
  • Wendy's (3)
  • The Habit Burger Grill (4)
  • Carl's Jr. (8)
  • Burger King (4)
  • Other tracked chains

Top tracked chains by store count

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