Trends · data through September 2026

Retail & consumer trends in Norwich

Iceflower tracks 1,674 stores from 1,235 retail and consumer chains in Norwich. Morrisons grew fastest over the last year, ahead of Savers and Sainsbury's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,235
Tracked stores
1,674
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and Savers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons ▲1 +17.4%
2 S Savers logo Savers ▲2 +15.1%
3 S Sainsbury's logo Sainsbury's ▲1 +14.6%
4 H Home Bargains - +12.8%
5 L Londis logo Londis ▲1 +12.3%
6 B Burger King logo Burger King ▲3 +12.3%
7 C Costa Express logo Costa Express ▲4 +11.3%
8 T Tesco Express logo Tesco Express ▲1 +10.6%
9 M M&S Simply Food logo M&S Simply Food ▲3 +9.7%
10 E East of England Co-op logo East of England Co-op - +7.4%
11 B Boots logo Boots ▲1 +7.0%
12 W Wilco Motor Spares logo Wilco Motor Spares ▲3 +6.3%
13 A Asda logo Asda ▲1 +6.0%
14 N Next logo Next - +5.7%
15 G Greggs logo Greggs - +5.5%

Store footprint

Store map

1,674 tracked store locations in Norwich, colored by category group.

Top tracked chains by store count

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