Trends · data through September 2026

Grocery & Convenience trends in Norwich

Iceflower tracks 309 stores from 145 grocery & convenience chains in Norwich. M&S Simply Food grew fastest over the last year, ahead of East of England Co-op and Asda.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
145
Tracked stores
309
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and East of England Co-op sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food ▲1 +19.9%
2 E East of England Co-op logo East of England Co-op - +17.4%
3 A Asda logo Asda ▲1 +15.9%
4 C Co-op Food logo Co-op Food - +9.8%
5 O One Stop logo One Stop - +8.4%
6 I Iceland logo Iceland - +7.0%
7 C Central Co-op Food logo Central Co-op Food - -0.8%
8 T Tesco logo Tesco - -5.1%
9 A ALDI logo ALDI - -7.5%
10 W Waitrose & Partners logo Waitrose & Partners ▼1 -20.0%
11 S SPAR logo SPAR - -32.9%
12 L Lidl logo Lidl ▼1 -46.4%

Store footprint

Store map

309 tracked store locations in Norwich, colored by category.

  • Supermarkets (98)
  • Corner Stores & Bodegas (83)
  • Other grocery stores (49)
  • Discount Grocers (24)
  • Butcher Shop (15)
  • Upscale & Natural Grocers (11)
  • Vending & Micro-Markets (11)
  • Other categories

Top tracked chains by store count

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