Growth
The Original Factory Shop against its category
The biggest tracked UK discount off-price stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Original Factory Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Home Bargains
|
+8.6% |
| 2 |
B
B&M Stores
|
-9.9% |
| 3 |
T
The Original Factory Shop
|
-43.1% |
| 4 |
T
TJ Hughes
|
-8.3% |
| 5 | B BnM Grimsby | -0.2% |
| 6 |
Y
You Know Who's
|
-3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
177 tracked The Original Factory Shop locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- Scotland 38
- South West 27
- East of England 22
- South East 16
- East Midlands 15
- Wales 15
- Yorkshire and The Humber 15
- North West 11
- West Midlands 9
- North East 6
- Northern Ireland 2
- London 1
Customer overlap
Who shops at The Original Factory Shop
Tracked chains The Original Factory Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
YO! Haverfordwest Tesco Kiosk
53
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