Growth
Liberty Mutual against its category
The biggest tracked US auto & home insurance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Liberty Mutual's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Liberty Mutual
|
- |
| 2 |
F
Farm Bureau Insurance
|
-35.5% |
| 3 |
N
Nationwide Mutual Insurance Company
|
- |
| 4 |
M
Mercury Insurance
|
-1.7% |
| 5 |
K
Kentucky Farm Bureau
|
- |
| 6 |
I
Indiana Farm Bureau Insurance
|
- |
| 7 | R Root Insurance | - |
| 8 |
T
Travelers
|
- |
| 9 |
F
Farmers Insurance
|
- |
| 10 |
N
New York Central Mutual Fire
|
-34.5% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Liberty Mutual locations across 11 US states.
Customer overlap
Who shops at Liberty Mutual
Tracked chains Liberty Mutual customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Davis Food & Drug
50
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