Growth
Crown Fried Chicken against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crown Fried Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
|
-0.6% |
| 2 |
P
|
-2.1% |
| 3 |
Z
|
+4.7% |
| 4 |
W
|
-5.1% |
| 5 |
B
|
-0.9% |
| 6 | R Roosters | +0.1% |
| 7 |
C
|
+6.9% |
| 8 |
S
|
-3.3% |
| 9 |
P
|
-1.3% |
| 10 |
A
|
+11.0% |
| 30 | C Crown Fried Chicken | -5.4% |
Share of tracked category spend, indexed
Store footprint
Store map
47 tracked Crown Fried Chicken locations across 8 US states and DC.
Tracked stores by state
- New Jersey 16
- Pennsylvania 13
- New York 8
- Virginia 3
- District of Columbia 2
- Maine 2
- Florida 1
- Massachusetts 1
- North Carolina 1
Customer overlap
Who shops at Crown Fried Chicken
Tracked chains Crown Fried Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends