Trends · data through July 2026

Restaurants in Hickory-Lenoir-Morganton, NC

Iceflower tracks 181 stores from 161 restaurants chains in Hickory-Lenoir-Morganton, NC. Hannah's BBQ South grew fastest over the last year, ahead of El Paso Mexican Restaurant and LongHorn Steakhouse.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
161
Tracked stores
181
Consumer panel
130M+

Growth ranking

Fastest-growing tracked restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hannah's BBQ South and El Paso Mexican Restaurant sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hannah's BBQ South - +8.4%
2 E El Paso Mexican Restaurant - +4.1%
3 L LongHorn Steakhouse logo LongHorn Steakhouse - +3.2%
  • LongHorn Steakhouse
  • El Paso Mexican Restaurant
  • Texas Roadhouse
  • Olive Garden
  • Chili's Grill & Bar
  • Kickback Jack's
  • Olde Hickory Station
  • Other tracked chains

Store footprint

Store map

181 tracked store locations in Hickory-Lenoir-Morganton, NC. The 7 largest tracked chains are highlighted.

  • LongHorn Steakhouse (3)
  • El Paso Mexican Restaurant (3)
  • Texas Roadhouse (1)
  • Olive Garden (2)
  • Chili's Grill & Bar (1)
  • Kickback Jack's (1)
  • Olde Hickory Station (1)
  • Other tracked chains

Top tracked chains by store count

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