Trends · data through July 2026

Pizzaria in Hickory-Lenoir-Morganton, NC

Iceflower tracks 52 stores from 20 pizzaria chains in Hickory-Lenoir-Morganton, NC. Domino's Pizza grew fastest over the last year, ahead of Papa John's Pizza and Pizza Hut.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
52
Consumer panel
130M+

Growth ranking

Fastest-growing tracked pizzaria chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Domino's Pizza and Papa John's Pizza sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Domino's Pizza logo Domino's Pizza - +6.3%
2 P Papa John's Pizza logo Papa John's Pizza ▲1 +1.6%
3 P Pizza Hut logo Pizza Hut - -14.6%
4 V Village Inn Pizza logo Village Inn Pizza ▼1 -38.7%
  • Domino's Pizza
  • Little Caesars
  • Papa John's Pizza
  • Village Inn Pizza
  • Giovanni's Pizza
  • Mellow Mushroom
  • Pizza Hut
  • Other tracked chains

Store footprint

Store map

52 tracked store locations in Hickory-Lenoir-Morganton, NC. The 7 largest tracked chains are highlighted.

  • Domino's Pizza (12)
  • Little Caesars (11)
  • Papa John's Pizza (5)
  • Village Inn Pizza (4)
  • Giovanni's Pizza (1)
  • Mellow Mushroom (1)
  • Pizza Hut (4)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.