Growth
Yen Ching against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yen Ching's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
|
-10.5% |
| 93 | Y Yen Ching | -6.0% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Yen Ching locations across 12 US states.
Customer overlap
Who shops at Yen Ching
Tracked chains Yen Ching customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends