Growth
Victorico's Mexican Food against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Victorico's Mexican Food's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 47 | V Victorico's Mexican Food | -8.6% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Victorico's Mexican Food locations across 2 US states.
Tracked stores by state
- Oregon 10
- Washington 4
Customer overlap
Who shops at Victorico's Mexican Food
Tracked chains Victorico's Mexican Food customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Red Leaf Organic Coffee
100
B
Bob's Sporting Goods
98
B
Boondox Liquor & Wine
83
F
Fern Prairie Market
81
K
Kaffeine Cafe Espresso
80
M
Minit Shop
79
F
Fat Jack's Smoke Shack
75
T
Triangle Bowl
71
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