Growth
Milk & Honey against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Milk & Honey's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
First Watch
|
+3.0% |
| 2 |
T
The Original Pancake House
|
+7.1% |
| 3 |
A
Another Broken Egg Cafe
|
-6.8% |
| 4 |
E
Eggs Up Grill
|
+14.3% |
| 5 |
B
Biscuitville
|
-6.7% |
| 6 |
S
Snooze, an A.M. Eatery
|
-1.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+3.6% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
M
Milk & Honey Southern Inspired Kitchen
|
- |
| 10 |
E
Eggspectation
|
+8.3% |
| 20 | M Milk & Honey | -1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Milk & Honey locations across 13 US states.
Tracked stores by state
- California 4
- New York 3
- Colorado 1
- Delaware 1
- Iowa 1
- Idaho 1
- Kentucky 1
- Maryland 1
- Maine 1
- North Carolina 1
- Rhode Island 1
- Tennessee 1
- Wisconsin 1
Customer overlap
Who shops at Milk & Honey
Tracked chains Milk & Honey customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pilgrim's Market
100
M
Milk and Honey Coffee
51
K
Konala
43
J
Jitterz
42
T
The Wellness Bar
42
S
Seright's Ace Hardware
41
Seright's Ace Hardware
41
A
Anchored Coffee Company
41
C
Calabash Hardware and Home Center
39
R
Roger's Ice Cream & Burgers
37
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