Growth
The Mercantile against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Mercantile's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
| 67 | T The Mercantile | +2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked The Mercantile locations across 18 US states.
Tracked stores by state
- California 2
- Kentucky 2
- South Carolina 2
- Alabama 1
- Colorado 1
- Florida 1
- Georgia 1
- Illinois 1
- Indiana 1
- Massachusetts 1
- Maine 1
- Minnesota 1
- North Carolina 1
- New York 1
- Ohio 1
- Texas 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at The Mercantile
Tracked chains The Mercantile customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Dalton
100
T
The Banner Bar & Grille
87
V
Volturno
50
T
The Boynton
45
M
Mezcal Tequila Cantina
43
H
Holden Fuel
42
B
Baba Sushi
42
Baba Sushi
42
W
Wong Dynasty
41
J
Jed's Hardware
40
V
Via Italian Table
39
More trends