Growth
The Grill against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Grill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked The Grill locations across 22 US states and DC.
Tracked stores by state
- California 4
- Georgia 4
- Indiana 4
- Maryland 3
- Colorado 2
- Florida 2
- North Carolina 2
- Pennsylvania 2
- Virginia 2
- District of Columbia 1
- Illinois 1
- Kentucky 1
- Massachusetts 1
- New Jersey 1
- New Mexico 1
- Nevada 1
- New York 1
- Ohio 1
- Rhode Island 1
- South Carolina 1
- Texas 1
- Utah 1
- Washington 1
Customer overlap
Who shops at The Grill
Tracked chains The Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Eaglewood Golf Course
100
N
NineStar Connect
66
NineStar Connect
66
R
River Oaks Golf Course
30
N
Nisqually Market
21
G
Goodwin's Market
21
M
Meijer Optical
20
Meijer Optical
20
N
Newport NS Commissary
20
D
DECAY
20
K
Key Corporate Services LLC
19
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