Growth
The Diner against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Diner's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
| 52 | T The Diner | -11.6% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked The Diner locations across 18 US states and DC.
Tracked stores by state
- Florida 3
- Tennessee 3
- Illinois 2
- Indiana 2
- New York 2
- Washington 2
- Wisconsin 2
- Alabama 1
- Colorado 1
- District of Columbia 1
- Georgia 1
- Iowa 1
- Minnesota 1
- Mississippi 1
- North Carolina 1
- New Jersey 1
- Oklahoma 1
- Oregon 1
- Texas 1
Customer overlap
Who shops at The Diner
Tracked chains The Diner customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Adams Morgan
100
G
Groceries By Joe
72
B
Brookshire's Fuel
40
Brookshire's Fuel
40
Y
Yes Organic Market
28
Yes Organic Market
28
C
Chuck's Produce & Street Market
20
More trends