Growth
The Alley against its category
The biggest tracked US beverage shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Alley's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
FiiZ Drinks
|
-8.6% |
| 2 |
K
Kung Fu Tea
|
-12.5% |
| 3 |
H
HTeaO
|
+6.6% |
| 4 |
T
Tai Chi Bubble Tea
|
+11.0% |
| 5 |
H
Happy Lemon
|
+4.7% |
| 6 |
D
Ding Tea
|
-7.0% |
| 7 |
S
Sharetea
|
-21.8% |
| 8 | T The Alley | +8.0% |
| 9 |
I
It's Boba Time
|
+7.3% |
| 10 |
K
Kokee Tea
|
-0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked The Alley locations across 15 US states.
Tracked stores by state
- California 8
- Texas 3
- Colorado 2
- Florida 2
- Kansas 2
- Virginia 2
- Washington 2
- Alabama 1
- Arizona 1
- Hawaii 1
- Maryland 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- Ohio 1
Customer overlap
Who shops at The Alley
Tracked chains The Alley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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