Growth
The Alley against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Alley's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
Share of tracked category spend, indexed
Store footprint
Store map
49 tracked The Alley locations across 22 US states.
Tracked stores by state
- California 12
- Texas 8
- Colorado 3
- Florida 3
- Kansas 2
- Massachusetts 2
- Nebraska 2
- Virginia 2
- Washington 2
- Alabama 1
- Arizona 1
- Hawaii 1
- Illinois 1
- Indiana 1
- Kentucky 1
- Maryland 1
- Missouri 1
- New Mexico 1
- New York 1
- Ohio 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at The Alley
Tracked chains The Alley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
DJ Liquor
37
B
Bogey's Junior
35
T
Temaat Retail Liquor
33
H
Hutchinson Clinic Spec Clinic
27
T
Texas T-Bone Steakhouse
27
C
Cooper Tire Service
24
K
Kutter's America's Furniture Store
23
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