Growth
Tai Chi Bubble Tea against its category
The biggest tracked US beverage shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tai Chi Bubble Tea's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
FiiZ Drinks
|
-8.6% |
| 2 |
K
Kung Fu Tea
|
-12.5% |
| 3 |
H
HTeaO
|
+6.6% |
| 4 |
T
Tai Chi Bubble Tea
|
+11.0% |
| 5 |
H
Happy Lemon
|
+4.7% |
| 6 |
D
Ding Tea
|
-7.0% |
| 7 |
S
Sharetea
|
-21.8% |
| 8 | T The Alley | +8.0% |
| 9 |
I
It's Boba Time
|
+7.3% |
| 10 |
K
Kokee Tea
|
-0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Tai Chi Bubble Tea locations across 10 US states and DC.
Customer overlap
Who shops at Tai Chi Bubble Tea
Tracked chains Tai Chi Bubble Tea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Naval Academy Club
100
A
Annapolis NAS Commissary
88
A
Annapolis CPR
79
G
Green Valley Marketplace
65
N
Naval Bagels
55
Naval Bagels
55
S
Social Barber Company
54
B
Black Market Bakery
51
Black Market Bakery
51
G
Graul's Market
50
Graul's Market
50
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