Growth
Tai Chi Bubble Tea against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tai Chi Bubble Tea's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Tai Chi Bubble Tea locations across 14 US states and DC.
Tracked stores by state
- New York 10
- Maryland 6
- Georgia 3
- Tennessee 2
- Arizona 1
- California 1
- Connecticut 1
- District of Columbia 1
- Florida 1
- Michigan 1
- New Jersey 1
- South Dakota 1
- Utah 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Tai Chi Bubble Tea
Tracked chains Tai Chi Bubble Tea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Annapolis NAS Commissary
100
N
Naval Academy Club
63
G
Green Valley Marketplace
56
N
Naval Bagels
44
B
Black Market Bakery
43
U
University at Albany
40
University at Albany
40
M
Market Bistro
38
More trends