Growth
It's Boba Time against its category
The biggest tracked US beverage shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks It's Boba Time's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
FiiZ Drinks
|
-8.6% |
| 2 |
K
Kung Fu Tea
|
-12.5% |
| 3 |
H
HTeaO
|
+6.6% |
| 4 |
T
Tai Chi Bubble Tea
|
+11.0% |
| 5 |
H
Happy Lemon
|
+4.7% |
| 6 |
D
Ding Tea
|
-7.0% |
| 7 |
S
Sharetea
|
-21.8% |
| 8 | T The Alley | +8.0% |
| 9 |
I
It's Boba Time
|
+7.3% |
| 10 |
K
Kokee Tea
|
-0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked It's Boba Time locations across 2 US states.
Tracked stores by state
- California 40
- Nevada 1
Customer overlap
Who shops at It's Boba Time
Tracked chains It's Boba Time customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Port Hueneme Commissary
99
P
Port Hueneme City
63
P
Porto's Bakery
60
Porto's Bakery
60
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