Growth
Thai Time against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Time's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Thai Time locations across 11 US states.
Tracked stores by state
- California 3
- Massachusetts 2
- Washington 2
- Alabama 1
- Connecticut 1
- Georgia 1
- Indiana 1
- Missouri 1
- Mississippi 1
- New York 1
- Tennessee 1
Customer overlap
Who shops at Thai Time
Tracked chains Thai Time customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Working Class
100
B
Bluefoot
68
F
Fairplay
49
H
Happy Medium
44
T
Tola Angkor Market
42
P
Part Time Lover
33
G
Gossip Grill
26
Gossip Grill
26
U
Urban Mo's Bar & Grill
24
U
Ultra Gas
24
1
101 Beer Kitchen
22
101 Beer Kitchen
22
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