Growth
India Palace against its category
The biggest tracked US Indian & South Asian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks India Palace's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | M Morongo Band of Mission Indians | - |
| 2 | T Taste of India | -1.4% |
| 3 |
R
|
+17.3% |
| 4 | T Taj Indian Cuisine | - |
| 5 | I India Palace | -2.1% |
| 6 | T Tandoor | +8.6% |
| 7 | S Shalimar | - |
| 8 | C Chai Pani | - |
| 9 | B Bollywood Masala | -4.2% |
| 10 | M Mumbai House | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked India Palace locations across 20 US states.
Tracked stores by state
- Minnesota 7
- Texas 3
- Alabama 2
- Arizona 2
- California 2
- Kansas 2
- Missouri 2
- Tennessee 2
- Utah 2
- Delaware 1
- Iowa 1
- Maryland 1
- Maine 1
- North Dakota 1
- New Mexico 1
- Nevada 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at India Palace
Tracked chains India Palace customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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