Growth
Tacos El Guero against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Guero's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Tacos El Guero locations across 17 US states.
Customer overlap
Who shops at Tacos El Guero
Tracked chains Tacos El Guero customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mountainland One Stop
100
T
The Market at Midway
82
F
Fontana Truck Stop Center
78
M
Melvin's Public House
54
W
Wasatch Auto Repair
51
A
Auto Spa of Heber City
49
K
Karl Malone Chrysler Dodge Jeep Ram
44
L
Leonardo's Market & Restaurant
44
Q
Quesabirria's
42
H
Heber Nail Spa
40
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