Growth
Tacos El Gordo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Gordo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Tacos El Gordo locations across 16 US states.
Tracked stores by state
- California 13
- Nevada 5
- Texas 5
- Arkansas 1
- Colorado 1
- Kansas 1
- Michigan 1
- Missouri 1
- North Carolina 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
- Utah 1
- Washington 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at Tacos El Gordo
Tracked chains Tacos El Gordo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Carnival Supermarket
100
S
Stars & Stripes Travel Center
96
A
Apple Tree Market
87
M
MWR Ticket and Travel
86
P
Petco Park
82
Petco Park
82
L
Little Sakana
75
Little Sakana
75
S
Sand
74
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