Growth
Taco Libre against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Libre's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Taco Libre locations across 8 US states.
Tracked stores by state
- Minnesota 5
- California 2
- Florida 2
- Colorado 1
- Hawaii 1
- Massachusetts 1
- New Mexico 1
- New York 1
Customer overlap
Who shops at Taco Libre
Tracked chains Taco Libre customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Logan's Deli
100
2
2nd Ave Sports
78
L
Logan's Deli & Market
72
W
WV Pizza
69
E
East Main Trade Center
66
Z
Zia Taqueria
60
K
Kroegers Ace Hardware
57
Kroegers Ace Hardware
57
F
Fort Lewis College
56
B
Blackfly
56
More trends