Growth
Taco Del Mar against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Del Mar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 84 |
T
Taco Del Mar
|
-3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked Taco Del Mar locations across 7 US states.
Tracked stores by state
- Washington 32
- Oregon 4
- Idaho 2
- California 1
- Hawaii 1
- Louisiana 1
- North Dakota 1
Customer overlap
Who shops at Taco Del Mar
Tracked chains Taco Del Mar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bad Boy Burgers
42
C
Cloverdale Nursery
42
I
Idaho City Grocery
40
K
Ken's Market
37
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