Growth
Swatch against its category
The biggest tracked US bags & accessories by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Swatch's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Coach
|
+19.4% |
| 2 |
S
Sunglass Hut
|
-2.1% |
| 3 |
M
Michael Kors
|
-12.7% |
| 4 |
K
kate spade new york
|
-23.0% |
| 5 |
O
Oakley
|
-1.9% |
| 6 |
V
Vera Bradley
|
-9.7% |
| 7 |
B
Brighton
|
-36.0% |
| 8 |
T
Tumi
|
-7.9% |
| 9 |
R
Ray-Ban
|
+11.6% |
| 10 |
F
Fossil
|
-15.4% |
| 19 |
S
Swatch
|
+2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Swatch locations across 10 US states.
Tracked stores by state
- Florida 4
- Texas 4
- California 3
- New York 3
- New Jersey 2
- Nevada 2
- Hawaii 1
- Michigan 1
- Minnesota 1
- Pennsylvania 1
Customer overlap
Who shops at Swatch
Tracked chains Swatch customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pearl Harbor Commissary
91
Pearl Harbor Commissary
91
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