Growth
Kitty Hawk Kites against its category
The biggest tracked US toy stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kitty Hawk Kites's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
LEGO
|
-3.0% |
| 2 |
B
Build-A-Bear Workshop
|
+14.1% |
| 3 |
D
Disney Store
|
+7.8% |
| 4 |
A
American Girl
|
-6.0% |
| 5 |
L
Learning Express Toys
|
-25.4% |
| 6 | T Through The Decades | - |
| 7 | K Kitty Hawk Kites | -13.3% |
| 8 |
F
Fao Schwarz
|
- |
| 9 |
B
Bricks & Minifigs
|
-14.4% |
| 10 |
A
ABU Games
|
-13.6% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Kitty Hawk Kites locations across 3 US states.
Tracked stores by state
- North Carolina 12
- Florida 2
- Virginia 1
Customer overlap
Who shops at Kitty Hawk Kites
Tracked chains Kitty Hawk Kites customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Conner's Supermarket
100
O
Outer Banks Pro
82
O
Ocracoke Variety Store
69
T
The Villas
68
W
Waves Market & Deli
65
D
Dare County ABC Board
57
R
Roanoke Island Animal Clinic
56
H
Howard's Pub
54
S
Salt Coast Outfitters
40
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