Growth
Santa Fe Mexican Grill against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Santa Fe Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Santa Fe Mexican Grill locations across 7 US states.
Tracked stores by state
- Washington 3
- Delaware 2
- Arkansas 1
- Florida 1
- Mississippi 1
- North Carolina 1
- South Carolina 1
Customer overlap
Who shops at Santa Fe Mexican Grill
Tracked chains Santa Fe Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Klondike Kate's
100
D
Deer Park Tavern
94
N
Newark Discount Liquors
78
H
Home Grown Cafe
62
C
Catherine Rooney's
50
F
Fairfield Wine Liquor Beer
33
P
Park N Shop Liquors
32
F
Fleet Plummer
32
E
El Diablo Burritos
32
El Diablo Burritos
32
More trends