Growth
San Marcos Mexican Restaurant against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks San Marcos Mexican Restaurant's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked San Marcos Mexican Restaurant locations across 8 US states.
Customer overlap
Who shops at San Marcos Mexican Restaurant
Tracked chains San Marcos Mexican Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Central Alabama Electric Cooperative
100
Central Alabama Electric Cooperative
100
V
Valle Grande Mexican Grill
62
P
Poplar Street Restaurant
61
C
Chilton Water Authority
57
Chilton Water Authority
57
B
Bull Hibachi Express
55
N
Northside Liquor
54
R
Rails Craft Brew & Eatery
54
D
D&D One Stop
52
B
Brewskies Downtown
49
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