Growth
Ritter's Frozen Custard against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ritter's Frozen Custard's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 78 |
R
Ritter's Frozen Custard
|
-8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Ritter's Frozen Custard locations across 6 US states.
Customer overlap
Who shops at Ritter's Frozen Custard
Tracked chains Ritter's Frozen Custard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Elevate Office Brownsburg
100
K
Kingsbay Food
36
M
MWR Fitness Complex
36
B
Brighton Market
30
W
White River Township Trustee Office
30
L
Laurel Food Mart
29
M
Mi Abuelito Mexican Restaurant
28
S
South Link
27
T
The Flying Pizza
27
B
Bronson Health
27
More trends