Growth
Ritter's Frozen Custard against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ritter's Frozen Custard's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 60 |
R
Ritter's Frozen Custard
|
-15.0% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Ritter's Frozen Custard locations across 6 US states.
Customer overlap
Who shops at Ritter's Frozen Custard
Tracked chains Ritter's Frozen Custard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kingsbay Food
100
L
Laurel Food Mart
74
M
Mi Abuelito Mexican Restaurant
67
S
South Link
66
B
Brighton Market
66
D
Dorothy Lane Market
65
Dorothy Lane Market
65
T
The Brown Bag
64
O
Ops Pizza Kitchen & Cafe
64
S
San Jose Fresh Market
62
S
Southern Roost Kingsland
61
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