Growth
Purple against its category
The biggest tracked US bedding & mattresses by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Purple's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mattress Firm
|
+0.6% |
| 2 |
S
Sleep Number
|
-9.8% |
| 3 | M Mattress Warehouse | +9.3% |
| 4 | T The Original Mattress Factory | +11.5% |
| 5 | D Denver Mattress | +9.0% |
| 6 | C City Mattress | - |
| 7 | D Denver Mattress Company | +8.8% |
| 8 |
P
Purple
|
-80.6% |
| 9 | M Mattress Plus | -1.5% |
| 10 | B Best Mattress | -34.5% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Purple locations across 13 US states.
Customer overlap
Who shops at Purple
Tracked chains Purple customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
bebe
100
bebe
100
C
Choi's Asian Market
71
T
Through The Decades
67
C
Credo Beauty
64
Credo Beauty
64
D
Detwiler's Farm Market
36
Detwiler's Farm Market
36
D
DG Ace Hardware
31
DG Ace Hardware
31
B
Burt's
31
R
Rogers Market
21
V
Viet Hoa Food Market
20
More trends