Growth
Sleep Number against its category
The biggest tracked US bedding & mattresses by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sleep Number's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mattress Firm
|
+0.6% |
| 2 |
S
Sleep Number
|
-9.8% |
| 3 | M Mattress Warehouse | +9.3% |
| 4 | T The Original Mattress Factory | +11.5% |
| 5 | D Denver Mattress | +9.0% |
| 6 | C City Mattress | - |
| 7 | D Denver Mattress Company | +8.8% |
| 8 |
P
Purple
|
-80.6% |
| 9 | M Mattress Plus | -1.5% |
| 10 | B Best Mattress | -34.5% |
Share of tracked category spend, indexed
Store footprint
Store map
99 tracked Sleep Number locations across 28 US states.
Tracked stores by state
- Ohio 12
- Virginia 11
- Florida 10
- Indiana 6
- Maryland 6
- North Carolina 6
- Arizona 5
- Texas 5
- California 4
- New York 4
- Utah 4
- Georgia 3
- Kentucky 3
- South Carolina 3
- Pennsylvania 2
- Tennessee 2
- Wisconsin 2
- Alabama 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Louisiana 1
- Minnesota 1
- Mississippi 1
- New Mexico 1
- Nevada 1
- South Dakota 1
- Washington 1
Customer overlap
Who shops at Sleep Number
Tracked chains Sleep Number customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Q
Quantico MCB Commissary
38
Quantico MCB Commissary
38
More trends