Growth
Paco's Tacos against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Paco's Tacos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Paco's Tacos locations across 13 US states.
Customer overlap
Who shops at Paco's Tacos
Tracked chains Paco's Tacos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
All About Fuel & Food
98
P
Page Lumber
86
W
Wheelwright Lumber Co
79
L
La Haciendita Taqueria
69
C
Carniceria la mejor
67
B
Big J Burgers
65
S
Summit Creek
64
L
La Coco's
63
La Coco's
63
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