Growth
New York Deli against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New York Deli's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
+1.6% |
| 2 |
A
Arby's
|
-4.4% |
| 3 |
J
Jersey Mike's Subs
|
+3.5% |
| 4 |
J
Jimmy John's
|
-4.0% |
| 5 |
F
Firehouse Subs
|
+3.9% |
| 6 |
M
McAlister's Deli
|
+6.4% |
| 7 |
C
Charleys Cheesesteaks
|
-9.0% |
| 8 |
P
Potbelly Sandwich Shop
|
-6.1% |
| 9 |
P
Penn Station East Coast Subs
|
-7.7% |
| 10 |
J
Jason's Deli
|
-0.7% |
| 90 | N New York Deli | +3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked New York Deli locations across 11 US states.
Tracked stores by state
- Florida 3
- Maryland 2
- Michigan 2
- Texas 2
- Virginia 2
- California 1
- Colorado 1
- Illinois 1
- Massachusetts 1
- North Carolina 1
- New Mexico 1
Customer overlap
Who shops at New York Deli
Tracked chains New York Deli customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Ironclad Sports Bar & Pizza Grill
100
S
Social 52
88
G
Get Tight Lounge
86
B
Babe's of Carytown
69
D
Don't Look Back
69
3
3 Monkeys Bar & Grill
69
C
Cobra Cabana
67
S
Strawberry Street Market
64
C
Cary Street Mini Mart
64
R
River City Roll
61
More trends