Growth
Natural Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Natural Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
|
-5.6% |
| 2 | P Pro Nails | -5.3% |
| 3 | H Happy Nails | -2.3% |
| 4 | V VIP Nails | -3.3% |
| 5 | L Lovely Nails | -3.4% |
| 6 |
S
|
-1.5% |
| 7 |
A
|
-8.8% |
| 8 | L Luxury Nails | -0.9% |
| 9 | L Lee Nails | -5.6% |
| 10 | T Top Nails | -3.7% |
| 52 | N Natural Nails | -6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
114 tracked Natural Nails locations across 35 US states.
Tracked stores by state
- California 12
- Florida 12
- Texas 10
- Georgia 7
- Michigan 7
- North Carolina 7
- New Jersey 6
- New York 5
- Oklahoma 5
- Tennessee 5
- Virginia 4
- Colorado 3
- Maryland 3
- Ohio 3
- Illinois 2
- Missouri 2
- Pennsylvania 2
- Washington 2
- Alaska 1
- Alabama 1
- Arkansas 1
- Arizona 1
- Connecticut 1
- Iowa 1
- Indiana 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Maine 1
- Minnesota 1
- Mississippi 1
- Nevada 1
- Oregon 1
- South Carolina 1
Customer overlap
Who shops at Natural Nails
Tracked chains Natural Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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