Growth
Magic Wok against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Magic Wok's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
| 91 |
M
Magic Wok
|
-9.1% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Magic Wok locations across 18 US states.
Tracked stores by state
- California 7
- Ohio 5
- Pennsylvania 4
- Florida 3
- Alabama 2
- Georgia 2
- New Jersey 2
- Illinois 1
- Kentucky 1
- Mississippi 1
- Nebraska 1
- New York 1
- Tennessee 1
- Texas 1
- Virginia 1
- Vermont 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at Magic Wok
Tracked chains Magic Wok customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
S&G
100
B
Buckeye Broadband
86
Buckeye Broadband
86
F
Foods Etc IGA
80
Foods Etc IGA
80
M
Monnettes' Market
68
G
Gross Electric
63
R
Ridis
62
R
Rudy's Hot Dog
60
J
Joseph's Beverage Center
56
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