Growth
Dirt Cheap against its category
The biggest tracked US liquor stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dirt Cheap's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Total Wine & More
|
+5.4% |
| 2 |
F
Fine Wine & Good Spirits
|
-2.0% |
| 3 |
V
Virginia ABC
|
+6.9% |
| 4 |
S
Spec's Wines, Spirits & Finer Foods
|
+9.9% |
| 5 |
I
Idaho State Liquor Store
|
-13.4% |
| 6 |
A
ABC Fine Wine & Spirits
|
+3.3% |
| 7 |
B
Binny's Beverage Depot
|
+1.2% |
| 8 |
B
BevMo!
|
+1.5% |
| 9 | T Tops Market | - |
| 10 | B Big Red Liquors | +10.7% |
| 80 | D Dirt Cheap | -52.4% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Dirt Cheap locations across 8 US states.
Customer overlap
Who shops at Dirt Cheap
Tracked chains Dirt Cheap customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Karsch's Village Market
44
C
Captain Z's
37
R
Rhodes 101
35
Rhodes 101
35
U
U-Gas
32
Z
ZX
31
R
Royals Liquor
30
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