Growth
Dirt Cheap against its category
The biggest tracked US liquor store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dirt Cheap's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
Fine Wine & Good Spirits
|
-1.4% |
| 2 |
V
Virginia ABC
|
+0.1% |
| 3 |
S
Spec's Wines, Spirits & Finer Foods
|
+7.0% |
| 4 |
A
ABC Fine Wine & Spirits
|
+3.3% |
| 5 | I Idaho State Liquor Store | +2.1% |
| 6 |
B
Binny's Beverage Depot
|
-1.1% |
| 7 | S State Liquor Store | +3.5% |
| 8 |
B
BevMo!
|
-5.8% |
| 9 | T Tops Market | +4.1% |
| 10 | B Big Red Liquors | +3.8% |
| 76 | D Dirt Cheap | -28.7% |
Share of tracked category spend, indexed
Store footprint
Store map
79 tracked Dirt Cheap locations across 10 US states.
Customer overlap
Who shops at Dirt Cheap
Tracked chains Dirt Cheap customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Blarney Stone Sports Bar and Grill
50
R
Royals Liquor
45
K
Karsch's Village Market
41
Z
ZX
31
B
Barrel Blends Wine & Spirits
28
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