Growth
Kipling against its category
The biggest tracked US bags & accessories by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kipling's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Coach
|
+19.4% |
| 2 |
S
Sunglass Hut
|
-2.1% |
| 3 |
M
Michael Kors
|
-12.7% |
| 4 |
K
kate spade new york
|
-23.0% |
| 5 |
O
Oakley
|
-1.9% |
| 6 |
V
Vera Bradley
|
-9.7% |
| 7 |
B
Brighton
|
-36.0% |
| 8 |
T
Tumi
|
-7.9% |
| 9 |
R
Ray-Ban
|
+11.6% |
| 10 |
F
Fossil
|
-15.4% |
| 35 |
K
Kipling
|
-6.3% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Kipling locations across 9 US states.
Tracked stores by state
- California 7
- Florida 5
- Texas 2
- Hawaii 1
- Illinois 1
- New Jersey 1
- Nevada 1
- New York 1
- Washington 1
Customer overlap
Who shops at Kipling
Tracked chains Kipling customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
V
Vinh Hung Supermarket
57
T
Trining's Bakery & Cafe
54
P
Pearl Harbor Commissary
51
Pearl Harbor Commissary
51
L
Lucky Seafood Market
47
D
DON DON DONKI
39
DON DON DONKI
39
P
Pacific Supermarket
35
S
Schofield Barracks Commissary
34
More trends