Growth
Just Between Friends against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Just Between Friends's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
0.0% |
| 2 |
V
Value Village
|
+1.2% |
| 3 |
O
Once Upon A Child
|
-1.0% |
| 4 | C Cash America Pawn | +8.0% |
| 5 |
E
EZPAWN
|
+1.4% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-6.2% |
| 7 |
H
Habitat for Humanity ReStore
|
-10.2% |
| 8 |
T
The Salvation Army
|
-5.5% |
| 9 | K Kid to Kid | +2.9% |
| 10 | F First Cash Pawn | +17.5% |
| 26 |
J
Just Between Friends
|
-13.5% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Just Between Friends locations across 15 US states.
Tracked stores by state
- Texas 5
- Pennsylvania 3
- Colorado 2
- Oklahoma 2
- Tennessee 2
- Washington 2
- Arkansas 1
- Delaware 1
- Florida 1
- Illinois 1
- Kansas 1
- Michigan 1
- Minnesota 1
- New Jersey 1
- Virginia 1
Customer overlap
Who shops at Just Between Friends
Tracked chains Just Between Friends customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Total Liquidators
100
K
Kimberton Whole Foods
58
Kimberton Whole Foods
58
B
Bayhealth Medical Center
58
Bayhealth Medical Center
58
M
McChord AFB
54
S
State Line Gas
53
F
Fort Carson Commissary
44
Fort Carson Commissary
44
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