Growth
Ice Cream Social against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ice Cream Social's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Ice Cream Social locations across 6 US states.
Customer overlap
Who shops at Ice Cream Social
Tracked chains Ice Cream Social customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Stadium Thriftway
99
Stadium Thriftway
99
C
Century Point Ruston and XD
87
Century Point Ruston and XD
87
P
Peaks and Pints
84
T
Tahoma Express
79
C
Curran Coffee
75
N
North End Pet Hospital
73
T
Tacoma Public Utilities
69
Tacoma Public Utilities
69
B
Brewer's Row
66
C
Cook's Tavern
65
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