Growth
Hidden Treasures against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hidden Treasures's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
0.0% |
| 2 |
V
Value Village
|
+1.2% |
| 3 |
O
Once Upon A Child
|
-1.0% |
| 4 | C Cash America Pawn | +8.0% |
| 5 |
E
EZPAWN
|
+1.4% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-6.2% |
| 7 |
H
Habitat for Humanity ReStore
|
-10.2% |
| 8 |
T
The Salvation Army
|
-5.5% |
| 9 | K Kid to Kid | +2.9% |
| 10 | F First Cash Pawn | +17.5% |
| 39 | H Hidden Treasures | -14.5% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Hidden Treasures locations across 20 US states.
Tracked stores by state
- Alabama 3
- Florida 3
- Georgia 3
- Illinois 3
- Texas 3
- California 2
- North Carolina 2
- South Carolina 2
- Tennessee 2
- Arizona 1
- Idaho 1
- Indiana 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Missouri 1
- New Jersey 1
- New York 1
- Utah 1
Customer overlap
Who shops at Hidden Treasures
Tracked chains Hidden Treasures customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hard Times Truck Stop
100
E
Eastside Food Co-op
79
R
Ross Coin and Gun
58
T
Tommy Vaughn's Grill
50
B
Blackfoot Animal Clinic
49
K
Kesler's Market
48
G
Gas And Scrub
47
P
Power Lube
46
C
City of Blackfoot
45
City of Blackfoot
45
More trends