Growth
Golden Hour against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Golden Hour's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Golden Hour locations across 10 US states.
Customer overlap
Who shops at Golden Hour
Tracked chains Golden Hour customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Burlington Bagel Bakery
100
H
Healthy Living
70
C
Citizens Grill
70
U
University of Vermont
61
University of Vermont
61
P
Phoenix Books
58
P
Pet Food Warehouse
57
M
Majestic 10
52
B
Burlington Beer Co
52
J
Jake's ONE Market
50
G
Gardener's Supply Company
40
Gardener's Supply Company
40
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