Growth
El Torito against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Torito's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked El Torito locations across 15 US states.
Tracked stores by state
- California 14
- Illinois 3
- Indiana 2
- Texas 2
- Alabama 1
- Florida 1
- Kentucky 1
- Missouri 1
- North Carolina 1
- Nebraska 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- Virginia 1
- West Virginia 1
Customer overlap
Who shops at El Torito
Tracked chains El Torito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Supermercado
100
V
Valle's Produce
80
S
Supermercado Chapala
64
T
Town of Wann
51
T
Torres Fresh Market
51
Torres Fresh Market
51
L
La Chiquita
50
W
Wireless- HEB SAN JUAN
33
B
Belvidere GFX
30
More trends