Growth
El Torito against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Torito's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 103 |
E
El Torito
|
-30.7% |
Share of tracked category spend, indexed
Store footprint
Store map
77 tracked El Torito locations across 24 US states.
Tracked stores by state
- California 40
- Texas 5
- Illinois 3
- Virginia 3
- Arizona 2
- Indiana 2
- Kansas 2
- Kentucky 2
- North Carolina 2
- New York 2
- Alabama 1
- Arkansas 1
- Delaware 1
- Florida 1
- Iowa 1
- Missouri 1
- Nebraska 1
- Nevada 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at El Torito
Tracked chains El Torito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Supermercado
100
V
Valle's Produce
78
T
Torres Fresh Market
63
S
Supermercado Chapala
60
M
Mike's Bar and Grill
44
S
Super Mercado Trejo
38
F
Familia Fresh Market Berwyn
31
T
Taqueria El Meson
31
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