Growth
El Sol de Mexico against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Sol de Mexico's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked El Sol de Mexico locations across 7 US states.
Tracked stores by state
- Oregon 3
- Texas 3
- Connecticut 1
- Iowa 1
- New Mexico 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at El Sol de Mexico
Tracked chains El Sol de Mexico customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mr D's Food Center
100
E
Ethete Store
97
L
Lander Valley Animal Hosptial
94
G
Gannett Grill
87
T
The Middle Fork
69
L
Lander Coffee Co
65
W
Wind River Outdoor Company
60
C
Cowfish
50
L
Liquid Courage Sports Bar & Grill
50
F
Frontier Lodge
44
More trends