Growth
El Rancho Mexican Restaurant against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rancho Mexican Restaurant's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
|
-14.7% |
| 2 |
P
|
+7.2% |
| 3 |
F
|
+4.5% |
| 4 |
C
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked El Rancho Mexican Restaurant locations across 11 US states.
Tracked stores by state
- Alabama 2
- New Jersey 2
- Texas 2
- California 1
- Georgia 1
- Kansas 1
- Louisiana 1
- Michigan 1
- New York 1
- Virginia 1
- West Virginia 1
Customer overlap
Who shops at El Rancho Mexican Restaurant
Tracked chains El Rancho Mexican Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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