Growth
El Rancho against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rancho's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked El Rancho locations across 11 US states.
Customer overlap
Who shops at El Rancho
Tracked chains El Rancho customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Patrick Building Supply LLC
100
S
Stuart Tobacco Vape & More
90
W
Willie's
89
Willie's
89
H
Howells Grocery and Restaurant
87
M
My House Nightclub & Sports Bar
85
N
Northside Market
83
Northside Market
83
Q
Quality Car Wash
74
H
Harpo's Bar & Grill
73
L
Ludington Liquor
70
A
Avenue Tire & Service
69
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