Growth
El Mexicano against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mexicano's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked El Mexicano locations across 10 US states.
Tracked stores by state
- California 2
- Kentucky 2
- Alabama 1
- Illinois 1
- Indiana 1
- Maine 1
- North Carolina 1
- New York 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at El Mexicano
Tracked chains El Mexicano customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The City Beverage Center
100
U
Uniontown Food Mart
66
S
Sanford House of Pizza
64
D
Down Maine Veterinary Clinic
62
S
Smitty's Cinema
58
Smitty's Cinema
58
Y
Your Store Next Door
57
E
Egg Roll Cafe
56
A
Alabama Iron Works
54
A
Azul Agave Mx
53
More trends