Growth
El Mexicano against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mexicano's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked El Mexicano locations across 18 US states.
Tracked stores by state
- Texas 3
- California 2
- Illinois 2
- Indiana 2
- Kentucky 2
- New Jersey 2
- South Carolina 2
- Alabama 1
- Georgia 1
- Louisiana 1
- Maryland 1
- Maine 1
- Minnesota 1
- North Carolina 1
- Nebraska 1
- New York 1
- Oklahoma 1
- Tennessee 1
Customer overlap
Who shops at El Mexicano
Tracked chains El Mexicano customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The City vapor & tobacco
100
D
Down Maine Veterinary Clinic
74
U
Uniontown Food Mart
71
S
Sanford House of Pizza
69
Y
Your Store Next Door
63
E
Egg Roll Cafe
60
M
Mill Towne Tavern and Billiards
58
A
Azul Agave Mx
58
S
Smitty's Cinema
56
Smitty's Cinema
56
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