Growth
Cilantro Taco Grill against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cilantro Taco Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 86 |
C
Cilantro Taco Grill
|
-17.0% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Cilantro Taco Grill locations across 2 US states.
Customer overlap
Who shops at Cilantro Taco Grill
Tracked chains Cilantro Taco Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Farmer's Best Market
79
B
Berkeley Finer Foods
58
C
Carnitas Don Alfredo
50
C
Carnicerias Jimenez
49
E
Elgin Fresh Market
47
P
Pete's Fresh Market
47
Pete's Fresh Market
47
T
Tacos Puebla
40
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