Growth
Burrito Parrilla Mexicana against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Burrito Parrilla Mexicana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 70 |
B
Burrito Parrilla Mexicana
|
+3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Burrito Parrilla Mexicana locations across 1 US state.
Tracked stores by state
- Illinois 10
Customer overlap
Who shops at Burrito Parrilla Mexicana
Tracked chains Burrito Parrilla Mexicana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Supermercado Tampico
86
C
Casey's Foods
60
Casey's Foods
60
E
EggCited Pancake House
47
D
DuPage Medical Group
47
DuPage Medical Group
47
A
Augustino's Rock and Roll Deli
46
C
City Of West Chicago
42
R
Red Apple Pancake House
42
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