Growth
Bruster's Ice Cream against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bruster's Ice Cream's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 53 |
B
Bruster's Ice Cream
|
+7.2% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Bruster's Ice Cream locations across 11 US states.
Tracked stores by state
- South Carolina 5
- Maryland 4
- Georgia 3
- Arizona 2
- Pennsylvania 2
- Delaware 1
- Florida 1
- North Carolina 1
- Ohio 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Bruster's Ice Cream
Tracked chains Bruster's Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Midas Germantown
100
Midas Germantown
100
L
Liberty Gas Station
94
H
Hanover Kettlebell Club
72
M
Megamart Rockville
67
C
Clarksburg Masonry
57
H
Hanover CPR
50
W
Walnut Hill Barber Shop
48
D
Diamond Mind
44
T
The Gross Bar
43
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